Analog Devices focuses distribution team and signs Arrow Electronics

Analog Devices focuses distribution team and signs Arrow Electronics: Semiconductor company Analog Devices, announces that it has selected Arrow Electronics as its strategic distribution channel partner. Analog Devices will retain its current regional distributor network and employ Arrow as its sole global distribution channel partner.

The move is aimed at enabling a deeper level of support and greater breadth of services for the semiconductor company’s customers who can leverage a focused channel team, and draw on a suite of support services ranging from design and prototyping to logistics support.

Martin Cotter, senior vice president, worldwide sales and digital marketing, Analog Devices observes: “Arrow’s impressive ecosystem of technical sales and marketing, full product lifecycle solutions and logistics services enables ADI to transform its channel strategy from a transactional focus to a strategic one. We are excited about the possibilities of this closer relationship for all of our customers.”

Andy King, president of Arrow’s global components business, adds: “Working together, our two companies can leverage the breadth and depth of ADI’s product portfolio and Arrow’s end-to-end, full-product-lifecycle capabilities to help solve our customers’ biggest analogue and mixed-signal challenges, including those in the burgeoning Internet of Things market.”

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