Arrow Electronics signs franchise agreement for Cypress IoT portfolio

The newly acquired IoT portfolio at Cypress Semiconductor will be distributed by Arrow Electronics. The portfolio is the result of the acquisition of Broadcom’s wireless division and comprises Wi-Fi, Bluetooth and ZigBee RF technologies for home appliances, health and fitness monitors, automation and asset tracking systems, smart meters and an array of consumer electronics devices.

Kamal Haddad, senior director of worldwide distribution sales at Cypress said: “Our expanded relationship with Arrow will help us reach new customers and verticals that are driving exciting new connected technologies forward.”

The distributor will support the development of IoT devices from conception to production by providing forums, development kits and other information for customers, partners, programmers and other interested parties to distribute the newly acquired Wireless Internet Connectivity for Embedded Devices (WICED) brand.

“Cypress’ IoT product portfolio and WICED offering align perfectly to Arrow’s go-to-market strategy – allowing us to bring the most comprehensive IoT technology ecosystem in components and digital technologies to a diverse set of customers around the world,” said Aiden Mitchell, global vice president of IoT sales at Arrow.

The distributor believes that its IoT-product-lifecycle capabilities, eVolve, draws on strengths in sensor and component distribution, enterprise computing and system integration. For startups and makers, it offers services specifically designed to help them advance from idea to product, quickly and cost-effectively.


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