Conrad Business Supplies launches components and accessories brand

Distributor, Conrad Business Supplies has launched TRU Components, a brand for active and passive components, electromechanics, cables and wires.

TRU Components is the brand for engineers and design houses, researchers and developers at electrical manufacturers and universities, as well as entrepreneurs and bulk purchasers automotive, medical or information technology.

Tim Schlecht, senior expert electrical components, Corporate Purchasing, Business Unit Private Label, at Conrad Business Supplies, explains: “In order to offer our customers premium quality for the highest requirements, our products are manufactured according to the standard of the FBDI (German Professional Association of Component Distribution), purchased and distributed under certified ESD protection.”

Individual components, quantities for pilot series as well as complete solutions are available. There is no minimum order/value within the TRU Components brand, and the entire Tru Components range is available at bulk prices, confirms Conrad.

In addition to its range of TRU Components’ products, Conrad Business Supplies supports customers with advice and consulting services. The company relies on its experienced technical customer service team to help users find the best products for their project.

TRU Components products are available in Europe or worldwide direct from the distributor, or can be ordered via customer service or in local branches. All products are delivered in sustainable, customer-friendly packaging.

Conrad Electronic was founded in 1923. There are over 950,000 products for business customers via the B2B marketplace, approximately 750,000 products for private customers available online through, 16 million B2C and B2B customers as well as 14 million visitors each year to Conrad’s 25 German branches.

For business-to-business customers, the company offers the 24-hour standard delivery, eCatalogues, eProcurement solutions, technical field service as well as PCB and product services.

Since the end of 2013, Conrad has possessed new electrostatic discharge (ESD) handling facilities and an EPA (electrostatic protected area). The company’s ESD management system is certified by TÜV Nord based on DIN EN 61340-5-1.


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