Electronics Apprentice wins Cadillac from Digi-Key at electronica

A 2016 Cadillac ATS was the big giveaway Digi-Key Electronics’ booth at electronica in Munich and the winner is deserving of the prize. Mathias Höbelt is an electronics apprentice at TQ Systems GMBH and attended electronica. His name was drawn at random and was quite a surprise.

After being told he had won the brand new Cadillac, Mathias shared, “I have never had a car before!” The shiny red, American classic is a coveted prize and it was received as such by those who entered in the draw.

Höbelt was one of 73,000 visitors to the electronics event that encourages trade dialog and engagement with professionals from around the world. Digi-Key Electronics, a global electronic components distributor, was one of 2,913 companies exhibiting at the international event.   

Our event prizes are just one way we like to surprise and delight our customers,said Hermann Reiter, Sales Director for Central and Eastern Europe, “More importantly, events like electronica are great times to talk with customers about what they expect from distributors in the electronics industry and how to continue supporting engineers. Our goal is to find out how we can also surprise and delight them in their day-to-day work.”


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