RS Group continues global brand unification with rebranding of Allied Electronics & Automation in the Americas to RS

RS Group plc has announced the rebrand of its main trading brand in the Americas, Allied Electronics & Automation, to RS. The rebranding is RS Group’s latest effort to consolidate the product offer, service portfolio and proven experience of its trusted global brands under a single unified RS brand identity. 

Customers extending from small single-site businesses to global multi-site companies will continue to enjoy access to a broad and deep range of more than 750,000 stocked industrial and electronic products and a wide portfolio of service solutions for design, procurement, inventory, and maintenance. The increased global collaboration enabled by the rebrand will also elicit new opportunities to help customers overcome challenges and further enhance the company’s user-friendly, technology-enabled customer experience across the region. 

David Egan, Acting CEO of RS Group plc, commented: “Extending the RS brand in the Americas is an exciting milestone for the Group and for our people who can now truly feel part of one brand, one team and one culture. As we continue to bring our businesses together under one strong, unified global brand, we see greater opportunities for us to unlock our global efficiency and enable scalability to help deliver our journey to greatness.” 

The continued unification of the RS brand will present opportunities for the Group to increase its share of a large, fragmented market, drive continued market outperformance, and accelerate organic growth. The increased global collaboration will also fuel environmental, social and governance (ESG) initiatives aimed at creating a more sustainable and inclusive world. 

About RS in the Americas
In the Americas region, RS (formerly Allied Electronics & Automation) supplies more than three million industrial and electronic products from more than 650 trusted suppliers. The product range includes more than 240,000 ready-to-ship products in categories extending from automation and control equipment to interconnect, passive, active, and electromechanical components and more than 80,000 high-quality, competitively priced RS PRO products, the own brand of RS. 

RS also offers a comprehensive suite of services and tools including the industry’s largest collection of 360º product images, an extensive range of 3D CAD models, more than 1.1 million up-to-date datasheets, a highly experienced technical support team, and kitting, bagging, and labeling services. In addition, RS publishes a series of expert advice articles, interviews, and podcasts crafted to place critical industry knowledge and expertise at its customers’ fingertips and help them identify product and technology solutions as unique as their businesses. 

RS Integrated Supply also operates in the Americas, delivering integrated global supply solutions that cover outsourced procurement, storeroom management, and transactional processing services for the maintenance, repair, and operations (MRO) and original equipment manufacturing (OEM) industries.  

About RS Group

RS Group plc is a leading global omni-channel industrial product and service solutions provider to customers who are involved in designing, building, and maintaining industrial equipment and operations, safely and sustainably. RS Group plc stocks more than 750,000 industrial and electronic products, sourced from over 2,500 leading suppliers, and provides a wide range of product and service solutions to over 1.2 million industrial customers. With operations in 32 countries, we trade through multiple channels and ship over 60,000 parcels daily.

RS supports customers across the product life cycle, whether via innovation and technical support at the design phase, improving time to market and productivity at the build phase, or reducing purchasing costs and optimizing inventory in the maintenance phase. RS offer customers tailored product and service propositions that are essential for the successful operation of their businesses and help them save time and money.

RS Group plc is listed on the London Stock Exchange with stock ticker RS1 and in the fiscal year that ended March 31, 2022, reported revenue of $3.3 billion. 

For more information about RS in the Americas region, please visit https://us.rs-online.com or connect with us via social media on Facebook, Twitter, LinkedIn, and YouTube. For more information about RS Group, please visit https://www.rsgroup.com/ or connect with us on LinkedIn or Twitter. For more information about RS DesignSpark, please visit www.rs-online.com/designspark or connect with us on Twitter.