TDK and Goodyear announce collaboration to advance tyre intelligence technologies

TDK and Goodyear have announced a collaboration to advance next-generation tyre solutions with the goal of accelerating the development and adoption of integrated intelligent hardware and software into tyres and vehicle ecosystems.

Together, the organisations plan to bring a robust tyre sensing system to market, combining TDK’s software, sensor and electronic component expertise with Goodyear’s know-how in tyre development, intelligent solutions and industry trends.

“As the automotive industry continues to technologically advance, so too does the need for real time intelligence from the road to the tyre to the car. This alliance will have the joint benefit of accelerating both technology and customer access to the highest performance sensor technology in the market,” said Jim Tran, General Manager, Americas HQ and Deputy General Manager, Technology & Intellectual Property Centre, TDK Corporation. “We look forward to this collaboration with Goodyear, a worldwide market leader in the automotive segment.”

The two industry leaders are in the process of conducting market research and technical exploration for a joint solution that delivers actionable insights improving vehicle performance, safety, and efficiency.

“Working with influential organisations like TDK is essential to further innovate in the intelligence space. TDK’s expertise in the sensor and electronics space will be instrumental in maximising the utility of what a tyre can provide,” said Chris Helsel, Senior Vice President, Global Operations and Chief Technology Officer, Goodyear. “We are driving toward a mobility future where vehicles themselves are smarter, safer and more sustainable. Collaborations like this one can play a critical role in achieving these objectives. “