Digi-Key Electronics supports continuous supply chain with Rochester Electronics

Electronic components supply chains are strained as they try to meet the demands placed on them by the Covid-19 pandemic and other factors, says Digi-Key. The distributor which claims to have the world’s largest selection of electronic components in stock for immediate shipment has expanded its partnership with another privately owned distributor, Rochester Electronics.

Rochester claims to offer the world’s largest continuous source of semiconductors. Together Digi-Key and Rochester aim to help provide an ongoing supply of critical components.

The global pandemic is just one supply chain factor which has placed significant strains on the electronic components supply chain, with shortages rampant throughout the industry, says Digi-Key. Its high inventory buying model and Rochester’s massive in-stock inventory, as well as their licensed manufacturing capabilities for end of life (EOL) and legacy products, creates a partnership which offers ease in procurement for many needs that cannot be fulfilled elsewhere during this tumultuous time, says Digi-Key.

“We launched the Digi-Key Marketplace last summer to give engineers and innovators access to more product lines than ever before, through a one-stop shopping experience that serves the entire ecosystem of technology innovation,” said Jim Ricciardelli, executive vice president of digital business for Digi-Key. “With Rochester Electronics joining the Marketplace, we are able to offer more in-stock devices and semiconductors than ever before, supplying our global engineering community with the parts that they need most,” he said.

The partnership guarantees authentic components, at a time when component counterfeit is on the rise due to shortages and high demand. Rochester boasts partnerships with more than 70 authorised manufacturers, and Digi-Key is an authorised distributor for more than 1,800 industry-leading suppliers. Customers can rest assured that the products they order are authentic and come to Digi-Key and Rochester directly from the manufacturer.

“It has been a very rewarding experience working with the Digi-Key Marketplace team,” said Christa Brooks, channel sales manager for Rochester Electronics. “We see a high level of customer service from every department we work with, and the digital Marketplace portal is user-friendly as well.”

Digi-Key anticipates the overall component shortages in the industry will last into 2022, and says that the Rochester Electronics partnership is helping continuity of supply for Digi-Key customers.


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