Future extends Maxim franchise in EMEA

Distributor, Future Electronics has extended the franchise sales agreement with Maxim Integrated as it adds Europe, Middle East and Africa (EMEA and excluding Israel) to the existing franchise agreement. The extended franchise is effective immediately.

Future explains that the extension was part of a planned natural progression by Maxim Integrated to make Future Electronics a global supplier of its broad portfolio of power and analogue products. The project began with the Americas franchise in 2016 and then covering Asia in 2018.

Maxim specialises in analogue and power semiconductor products and Future says the range complements its strength in its core industrial, automotive, consumer, lighting, medical, and IoT markets. The distributor adopts a Complete Solution Design approach. This is a business model which draws on expertise to reduce energy consumption, implement new sensing capabilities, or improve the signal integrity and data rate of communications interfaces.

Patrick Moore, managing director, worldwide SMB sales and distribution at Maxim Integrated, said: “Future Electronics is playing an important role on the world stage by supporting design engineers on their journey through solution discovery, evaluation and adoption. Adding Future Electronics to our distribution network in EMEA provides complementary value to our strong existing channel and increases the product and supply chain support available to our customers throughout the region.”

Maxim Integrated has a broad portfolio of semiconductors, combined with tools and support for efficient power, precision measurement, reliable connectivity, robust protection and intelligent processing. Its customers are designers in application areas such as automotive, communications, consumer, data centre, healthcare, industrial and IoT.

Electronics distribution specialist, Future Electronics provides customers with global supply chain solutions, tailored engineering services and a comprehensive suite of passives and semiconductor products. The company was founded by Robert Miller in 1968, and today operates in 169 offices in 44 countries around the world.

Future Electronics has a unified IT infrastructure that delivers real time inventory availability and access to customers.


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