iVativ and Rutronik sign global distributor agreement to advance the IoT

California-based iVativ, the wireless module and smart sensor manufacturer, has signed a global distribution agreement with Rutronik Elektronische Bauelement. The  iVativ range of wireless modules and smart sensor products, utilising Wi-Fi, Bluetooth, Zigbee, Thread and ANT wireless protocols will be available from the distributor. iVativ also provides edge to cloud IoT programmes, including hardware and software support.

“We are excited to engage with Rutronik’s global wireless team as we expand our channel presence throughout Europe, North America and Asia,” said Giuseppe Casella, senior sales director EMEA at iVativ. “Rutronik’s wireless application team has extensive knowledge of customer requirements and can help drive design activity in the multi segment IoT markets,” he added.

The addition is a natural fit for Rutronik’s international offering, according to Daniel Barth, senior marketing manager of Rutronik’s Wireless Competence Centre. “With a wide range of wireless modules, cards and sensor products, iVativ solutions fit very well into Rutronik‘s portfolio. Multiple modules are based on Nordic Semiconductor SoCs, where we have extensive experience working with customers,” he commented. “Other multi-protocol modules have outstanding Wi-Fi and Wi-Fi/BLE performance in regards to the power consumption, throughput and Tx/Rx sensitivity. We are very optimistic that this portfolio will match most of our customer requirements,” Barth continued.

iVativ was founded in 2017 and is headquartered in San Jose, California, USA. The wireless technology company provides a broad range of certified wireless infrastructure products that target next generation IoT applications. It supplies wireless modules with software drivers for both hosted and embedded architectures as well as intelligent sensor platforms. Its Device and Connectivity Management software enables device management, data acquisition and analytics.

iVativ’s products support existing and emerging markets, including smart medical, smart energy, smart retail, wearables, industry 4.0, smart home, automotive and in-vehicle infotainment markets.

Rutronik UK operates as an independent company with a team of highly qualified UK employees with broad experience of the electronics industry. The parent company Rutronik Elektronische Bauelemente is the third largest distributor in Europe and number 11 worldwide.

The broadline distributor supplies semiconductors, passive and electromechanical components as well as boards, storage, displays and wireless products. The company‘s primary target markets are the automotive, medical, industrial, home appliance, energy and lighting industries. The company also provides technical support for product development and design-in, individual logistics and supply chain management solutions.

The company, founded by Helmut Rudel in 1973 in Ispringen, Germany, now has over 70 subsidiaries in Europe, Asia and the Americas.


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