Luxoft and Daimler technology powers MBUX infotainment system

IT service provider, Luxoft Holding, and automotive manufacturer, Daimler, have partnered to develop the software platform that powers Mercedes-Benz User Experience (MBUX), an infotainment system installed in all new Mercedes A-class vehicles.

“The technology revolution in the automotive sector is changing how cars are built,” said Alwin Bakkenes, Managing Director of Luxoft Automotive. “We are very proud to have been Daimler’s partner since the inception of the MBUX concept by co-creating the UX technology platform that powers it and delivering the production software into the hardware of the Mercedes-Benz A-Class”. The vehicle manufacturer is controlling how the software design is developed and integrated into the car.

The MBUX platform is claimed to transform how drivers and passengers interact with a Mercedes-Benz. The UX technology platform that powers it was co-created by Luxoft and Daimler. It connects MBUX to the underlying features in the infotainment system and enables the integration of artificial intelligence and augmented reality into the in-car experience. Bakkenes concludes: “By taking ownership of the UX software, Daimler can now respond quickly to market demand and keep the user experience fresh and relevant.”

Luxoft offers strategic consulting, custom software development services, and digital solution engineering. Luxoft enables companies to compete by leveraging its multi-industry expertise in the financial services, automotive, communications, and healthcare and life sciences sectors. Its managed delivery model is underpinned by a highly-educated workforce, allowing the company to continuously innovate upwards on the technology stack to meet evolving digital challenges. Luxoft has more than 12,900 staff across 42 cities in 21 countries within five continents, with its operating headquarters office in Zug, Switzerland.

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