Midas Displays signs distribution deal with Easby Electronics
Display manufacturer and supplier, Midas Displays has enhanced its UK and European sales channel with the appointment of Yorkshire-based Easby Electronics as a franchised distributor. Easby Electronics will market, promote and supply Midas Displays’ complete portfolio of display products and value-added services.
Established in 1980, Easby Electronics, part of the Rebound Group, is one of the UK’s leading independent distributors and stockists of optoelectronics, interconnect, passive and electromechanical components.
Easby Electronics has a strong focus on quality and service, coupled with an experienced team of area sales managers and product marketing support, supported by a team of commercial and operational staff.
Chris Parr, sales manager, Midas Displays said, “Enhancing our local distribution sales channel is part of our ongoing business development strategy. We have been actively seeking an established and technically competent distribution partner that will provide sales growth through pro-active demand creation activity.” Parr continued, “The sales and product marketing teams at Easby Electronics have already demonstrated their capability, developing a number of new business and design-in opportunities. We are looking forward to creating a strong, stable and long-term relationship with Easby and are very confident of further business success.”
“We were initially approached by Midas Displays who were looking to appoint a new franchised distributor,” said Nigel Copely, managing director, Easby Electronics. He added: “Easby Electronics actively supports many OEM and EMS businesses in the electronics design and manufacturing sectors. Developing a new partnership with a forward-thinking, innovative display manufacturer such as Midas Displays provides Easby with an important opportunity to engage with a larger and more diversified customer base.”
Midas Displays designs, manufactures and supplies a range of displays including LCDs, OLEDs, and TFT LCDs. To support these products, Midas Displays also provides a wide range of bespoke accessories and services including touchscreens, cover glass, optical bonding, interconnect solutions, evaluation boards and driver solutions.