Premier Farnell and IDT announce global franchise
Distributor, Premier Farnell has announced a partnership agreement with Integrated Device Technology (IDT) for the worldwide distribution of IDT’s RF, high-performance timing, memory interface, real-time interconnect, optical interconnect, wireless power and sensing products.
“This agreement with Premier Farnell and Farnell element14 in Europe is an example of IDT continuing to expand its product portfolio and extend its customer reach into broader markets while complementing its existing communications, automotive, industrial and consumer customer base,” said Chris Allexandre, senior vice president global sales and marketing at IDT. “Premier Farnell’s experience in the high technology service distribution business, broad customer base and award-winning element14 engineering community makes them an ideal partner and we are excited to leverage their leadership position to accelerate IDT’s new customer acquisition and growth in the broader market.”
Simon Meadmore, global head of Semiconductors for Premier Farnell and Farnell element14 added: “The addition of IDT ‘s market leading ranges from high-performance and full-featured RF products through to serial switching devices and memory interface devices adds tremendous value and increased choice for our customers.”
Farnell element14 and forthings.io are part of the Premier Farnell group of businesses. Premier Farnell uses this experience to support its broad customer base, from hobbyists to engineers, maintenance engineers and buyers, working with leading brands and start-ups to develop new products for market, and supporting the industry as it seeks to develop the current and next generation of engineers.
Premier Farnell is a business unit Avnet. Premier Farnell trades as Farnell element14 in Europe, Newark element14 in North America, and element14 throughout Asia Pacific. The Premier Farnell Group is supported by a global supply chain of more than 3,500. Premier Farnell sells direct to consumers through Forthings.io in the UK and Ireland, Spain, Denmark, Finland and Sweden, a network of resellers, and its CPC business in the UK.
Integrated Device Technology (IDT) offers a portfolio of RF, high performance timing, memory interface, real-time interconnect, optical interconnect, wireless power, and smart sensors in an array of mixed-signal solutions for the communications, computing, consumer, automotive and industrial segments.
Photo credit: Adam R