Pulsiv and WPG EMEA sign pan-European distribution agreement

Cambridge power electronics company, Pulsiv has signed a pan-European distribution agreement with WPG EMEA. The two partners will focus on demand creation activities to deploy Pulsiv OSMIUM technology throughout Europe, Middle East and Africa.

OSMIUM uses a patented switching technique, to convert AC to DC to save energy and extend the range of conventional flyback topologies to replace expensive LLC solutions. It efficiency enables engineers to maximise efficiency, reduce energy waste, and lower cost in the next generation of power electronics designs, said Pulsiv.

WPG Holdings was founded in Taipei, Taiwan in 2005 and claims to be the largest worldwide semiconductor component distributor, with over 250 franchise partners. The company has 78 global sales offices and expanded operations into Europe in April 2021, establishing WPG EMEA.

WPG EMEA is a wholly owned subsidiary of WPG Holdings which was created to drive demand creation throughout the region and support global fulfilment activities generated as a result of major customer engagements. The European headquarters were established in Amsterdam, with warehousing in Eindhoven, and additional sales support offices are located in the UK, Nordic, France, Germany, Austria, and Hungary. Further expansion is planned from 2024, said the company.

The online digital demand creation tool, TechVault, has been developed by WPG EMEA to provide the engineering community with valuable information and resources enabling effective, rapid, and efficient design activity.

Nigel Watts, WPG EMEA president commented: “The signing of the Pulsiv technology is strategic to our product portfolio – rarely do you find a truly groundbreaking and game-changing product such as OSMIUM from Pulsiv. The power market is of such significance to the industry and the Pulsiv solution is disruptive and provides customers with the ability to design power solutions simply not possible in the past. WPG EMEA is delighted to be partnered with the people and technology of Pulsiv.”

For Nick Theodoris, Pulsiv director of global sales and distribution, the agreement is significant for the company’s growth. “This strategic agreement is hugely important for the expansion of our business,” he said. “Partnering with WPG EMEA as a recognised distribution business will help us expand our demand creation activities and we’re excited to be working with their highly experienced team.”

In addition to Pulsiv OSMIUM microcontrollers which implement the company’s patented switching techniques, Pulsiv offers AC to DC front-end circuit configurations that include a Pulsiv OSMIUM microcontroller and supporting components for a complete AC to DC front-end design, evaluation boards that use a Pulsiv OSMIUM microcontroller and front-end circuit configuration, reference designs, combining a Pulsiv OSMIUM microcontroller, AC to DC front-end design and carefully selected DC/DC converter and design support including tutorial videos providing an overview to various topics and complementary supporting documentation.


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