ViMOS and Nuvoton franchise deal reinforces differentiation strategy

European distributor of electronics components ViMOS Technologies has struck a franchise deal to sell the products of Nuvoton, manufacturer of microcontrollers, microprocessors, systems-on-chip and audio semiconductors, in Central Europe.

The addition of the Nuvoton franchise extends ViMOS’ portfolio of digital and analogue semiconductors, passives, embedded computing boards and embedded software.

Like other franchised suppliers on the ViMOS linecard, Taiwan-based Nuvoton offers products that feature an “unusual combination of advanced technology”, providing European OEMs with a new solution to creating more appealing end products.

The addition of the Nuvoton franchise reinforces ViMOS’ strategy of differentiation based on an innovative supplier offering, responsiveness to individual customer needs and expertise in bill-of-materials cost optimisation at the design stage.

The ViMOS approach to the European market is in contrast to that of established components distributors, which are geared up to provide stable supply arrangements for mid- to high-volume purchasers of familiar components from the biggest brands in electronics.

While this approach helps maintain distributors’ recurring sales volumes, it does little to support the efforts of European OEMs to implement innovative designs and to create competitive new products, says ViMOS.

By contrast, the mission of ViMOS is to meet untapped European demand for new and alternative sources of supply, particularly from an emerging generation of Taiwan-based component manufacturers, such as Nuvoton, Richtek, JORJIN and SONIX, which are bringing a new spirit of entrepreneurialism and innovation.

“ViMOS sees itself as a technical expert for the design-in and the procurement of innovative Asian components. ViMOS customers in the industrial and automotive equipment sectors have discovered that ViMOS is providing a unique service to electronics OEMs,” said

Axel Krepil, managing director, ViMOS.

“They are benefiting from ViMOS’ strong relationships with Asian component manufacturers which are often little known in Europe but which offer in many cases superior performance and quality to more established North American and European brands but at a markedly lower unit cost,” he continued. “In addition, short delivery times, long-term availability and price-loyalty are decisive factors that we always pay attention to.”

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