Keysight adds two partners to expand European distribution
Two partners have been added to Keysight Technologies’ European distribution channel. Batronix and Batter Fly will broaden Keysight’s distribution channel covering power supplies, oscilloscopes, digital multimeters, waveform function generators, data acquisition and handheld radio frequency (RF) products and enhance access to products.
“The addition of Batronix and Batter Fly to Keysight’s distribution network represents another step forward in the execution of our channel strategy, which offers customers digital, easy and efficient access to Keysight products,” said Alessandro Pino, director of Keysight’s regional indirect sales. “Both reselling companies have adopted an integrated web-based business model to complement Keysight’s highly technical field organisation, enabling customers to rapidly source Keysight products,” he explained.
Batronix is an online distributor, established in 1999 with headquarters in Germany. It offers in-depth consulting and fast delivery, says the company.
“We are pleased to be able to offer our customers Keysight’s high-quality test and measurement solutions,” said André Bauer, CEO of Batronix. “Together with the Keysight team, we will provide a seamless customer experience, starting from initial consultation through ordering and shipping, to after-sales service.”
Batter Fly was established in 2002 and has headquarters in Italy. It has expertise in automotive, medical and industrial test equipment and a strong market presence in R&D, production, maintenance, and educational industries with efficient web purchasing options.
“We’re pleased to help customers access Keysight’s distribution products in bench, power, digital and radio frequency instruments,” said Gianmarco Moroni, managing director of Batter Fly. “Keysight has a wide range of industry leading test solutions, and when coupled with our support, enables the Batter Fly team to quickly resolve customer challenges,” he confirmed.
Keysight Technologies helps enterprises, service providers and governments accelerate innovation to connect and secure the world. Keysight says its products optimise networks and bring electronic products to market faster and at a lower cost with offerings from design simulation, to prototype validation, to manufacturing test, to optimisation in networks and cloud environments. Customers operate in communications, aerospace and defence, automotive, energy, semiconductor and general electronics markets worldwide.
(Picture: istock-Sergey_Nivens)
